The Beginnings of Ultrawoof
Back in 2017...
During the middle of winter, founders Jeff and Kathy were on the hunt for a pair of dog booties for their puppy, Tofu. It was snowing endlessly in Toronto, Canada and all the sidewalks were covered in ice, snow, salt, and chemicals from ice melts . As a result, Tofu's paws were cold, itchy, and inflamed.
That's when the hunt for the perfect pair of dog boots began but everything they tried fell short.
The search for a good pair of dog shoes continued...
The dog boots were too hard to put on or never stayed on (which left them looking for lost boots in the freezing cold), or uncomfortable on Tofu (which meant everyone was standing around in the middle of winter)!
A small business with big dreams
Today, we are on a mission to bring to market all the functional, stylish, and affordable dog accessories that we've ever wanted as dog parents.
With our Chief Pawduct Officer (Tofu) and Assistant to the Chief Pawduct Officer (Noodles) at the helm, we can't wait to share what we have in store.
We'd love your feedback and input along the way!
Come hang out with us on our social media at:
- Kathy, Jeff, Tofu & Noodles